Quite often I speak with individuals whom have purchased and read Magnetic Sponsoring but have yet to grasp exactly how to apply the strategies and principles revealed in it.  In my opinion I think people “don’t get it” because the concept is so blazingly simple but at the same time counter-intuitive to our first instinct which to tell absolutely everyone we come in contact with about our business immediately.  The principle of attraction marketing is to promote your business by not promoting your business; instead provide value to your audience over time.  So how exactly do you do that, you may ask.  I feel that the best way to do this is by using a system. Let me explain it this way…

 Let’s just say that you have a new home and you’ve invited all your friends, business associates and new neighbors over for an open house.  For many of them they will be arriving at your house for the first time and in order for them to get there you have to provide them directions.  “Turn left once you get to Spruce Street, and then take a right at the second light onto Camden Rd, once you pass the church on the right turn at the next right into Saguaro Cliffs Estates and I’m the third house on the left.” 

Once they arrive at your home you invite them in and begin to give them a tour of your residence that you are quite fond of.  First is the foyer, then the sitting room and you stroll into the dining area and show them the immaculate hutch you purchased while you were on a trip in Japan that your spouse just could not go home without, the living room in which your family spends numerous hours on end, you turn the bend into your warmly lit office and show off your “command center”, next is a quick trot upstairs to reveal the various bedrooms, workout room and TV room with your favorite recliner then back downstairs where you end the tour in the kitchen.  You offer them something to drink and start some small talk prior to whatever the main event for the visit may be, let us just say it is dinner.   

 So the night ends and you accompany them to the door and you and your guest exchange the following “You have a really nice home, I really like what you have here.  You’re welcome to stop by anytime, my house is your house.”  And so it is as your guest now becomes a friend who frequently stops by to hang out and see what you’re up to.  It finally dawns on, “Hey I didn’t show you my backyard yet, want to take a look? Without any resistance they politely proclaim “Sure, I’d love to.”  Off to the backdoor of the house you lead with them in trail and open the door to your most prized and prideful oasis.  “You got an okay backyard man, it’s nice.”  What?! Okay?!  Whether they like it or not you love it and you’re pretty proud of what you got going on back here if they don’t like it they can just continue to hang out inside, no biggie. 

So let’s go over how this scenario applies to your business and attraction marketing.  Your business building system is like your home.  You give others directions to your “house” or system through various forms of connecting (blogging, Facebook, etc.), we call this driving traffic.  Once they arrive you give them a tour to the various “rooms” in your house which are in the form of value-based tips, tools and resources; each room may have something different that may help them with their existing business problems.  As they become more and more familiar with you and your home they’ve come to enjoy hanging out at your house because they always receive value when they are there.  Finally the time comes when you can introduce them to your primary business, your back yard.  By this time they are comfortable with you and whether they like your business or not they are still okay with considering you a friend and your home a place they can go and not feel any discomfort of being pitched every time they step through the door.  Oh, and they also love to let others know how much they enjoy hanging out at your house. 

Now let’s discuss how most individuals are presenting their business…  Instead of letting their business be the back door they are proudly displaying their business as a bright red front door.  So you’ve worked so hard to make sure that you give people the right directions to your home and once they finally get there they pull up in your drive-way and notice your bright red door.  What if they completely detest the color red and what If they do not like your front door (your business) at all?  They are not even going to get out of the car; they’ll pull away just as fast as they got there.  You never even got to get them in the door and share with them what your business is truly about.  You’ve lost them, they’re gone forever, and they’re not coming back…trust me. 

This is why Magnetic Sponsoring and using attraction marketing systems allow us to attract the most targeted people as a result of providing robust value.  The use of attraction marketing removes a majority of the resistance that you normally receive from pitching your business on the front end.  Therefore, this is absolutely the only way to properly build your business, anything less produces dismal results as most of us have experienced. 

Here’s My #1 Recommended Marketing System For Applying Attraction Marketing

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I recently attended a webinar hosted by MyLeadSystemPro in which the Attraction Marketing Godfather Mike Dillard was the guest speaker.  The webinar was content packed with more nuggets of gold than the California Goldrush.  I just want to touch on a few key points that Mike mentioned about building a business in this day and age that were so simple but so mind-blowing it was just ridiculous.

With a full capacity webinar of 1000 people in play Mike opened his lips and began to speak his words of network marketing wisdom which seemed second nature to him.  One of the main points that he touched on repeatedly was exactly what it takes to build a business, his simple business model, which is just 3 things:

1. Build a list
2. Build a relationship with the people on that list
3. Market to that list

If you are like me I was expecting some great voodoo secret that I’d never heard of before so your response was probably the same as mine… “That’s it?!” Yup, that’s it.  But to be fair I have to relay that Godfather Dillard went a little more in depth than that and explained what you do need to make those 3 things work. 

The first thing you need for step 1 is traffic.  He emphasized that you don’t need traffic from 10 different sources, although it’s good to have traffic coming from multiple sources, you only NEED 1.  So if you’re frustrated then take a step back and realize that you need to build a list and you only need one source of traffic to do it, get excellent at generating traffic with that one source and then implement another. 

Secondly, build a relationship with your list.  That’s what gives you the right to turn those people into customers.  You have to get to a point to where those people trust you, like you and want to do business with you because people don’t generally buy from strangers.  This is the most critical step and how well you do in this step will ultimately determine how much money you will make in this industry.  It will also determine how big your downline grows and how many people you sponsor and how many of those people on your list become business partners and turn into paying customers. 

Step 3 is to market to that list.  This can be in the form of MyLeadSystemPro, Magnetic Sponsoring products, affiliate programs, your primary MLM opportunity or your MLM company products.  So in order to do step 1 you need to master driving traffic.  To complete steps 2 & 3 you need to master copywriting, which is just salesmanship in print.  Whether you are writing a script for a Youtube video, a headline for a capture page, a persuasive email for your autoresponder so folks will call you back or buy from you; no matter what action you want them to take, if they actually go do it depends on your ability to persuaded them and how much they trust you.  All of this hinges on your ability to write good sales copy and communicate effectively.  That is absolutely all that Mike Dillard has done over the last 5 years with just 2 skills…driving traffic and mastering copywriting.  Don’t complicate it, just learn one source to drive traffic and learn copywriting.  Mike repeated this 6 times.  Do you think it’s important if he emphasized these skill sets that many times?

He also revealed one of his other keys to success which is to write down 5 things every evening he wants to accomplish the next day that are intricately detailed and will contribute to building his business and not going to sleep the next night until they are complete…building a mansion using 5 bricks a day.  How profound is that?  Most individuals want to build the Mansion in full in 2 weeks after getting into this industry.  One of the big takeaways for me personally from Mike’s sharing was to totally believe in this industry.  Where else in the entire world can you slap down a couple hundred bucks for an entrance fee and have total instant access to a process that will total change you personally and financially? 

Luckily, I’ve been using Mike’s 3 step success plan for the last year, vaguely realizing it was what he and tons of other top marketers were doing.  I’ve learned to master driving traffic and getting leads from the training in MyLeadSystemPro as well as studying the art of copywriting over the last few months.  One of the most definitive guides to learn copywriting that you can get for free, don’t let the fact that it is free cause you to diminish its validity, is Scientific Advertising by Claude C. Hopkins; which Mike Dillard also refers to as a source which he would start with if he was starting all over from scratch not knowing anything.  (that means get your hands on this NOW and devour it)

Mike also stressed that the biggest part of the equation is just taking action, so many people “know” what to do but don’t do it.  Now is the time to take some action and start using Mike’s 3 step plan with a system that was specifically developed to implement Mike’s Attraction Marketing strategies… So Click Here To Join MyLeadSystemPro RIGHT NOW!

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